A influ?ncia da responsabilidade social empresarial na satisfa??o e fidelidade do cliente : um estudo com compradores de autom?veis

A influ?ncia da responsabilidade social empresarial na satisfa??o e fidelidade do cliente : um estudo com compradores de autom?veis

Made available in DSpace on 2014-12-17T14:52:53Z (GMT). No. of bitstreams: 1 DanielaRC_DISSERT.pdf: 2517545 bytes, checksum: 17f1719a083e48ff59d2eb1a67ae7500 (MD5) Previous issue date: 2010-10-01 === This study presents an investigation of the influence of Corporate Social Responsibility (CSR) in...

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Bibliographic Details
Main Author: Carreira, Daniela Rodrigues
Other Authors: CPF:24154075420
Format: Others
Language:Portuguese
Published: Universidade Federal do Rio Grande do Norte 2014
Subjects:
Responsabilidade social empresarial
Marketing social
Gest?o da satisfa??o e fidelidade
Corporate social responsibility
Social marketing
Satisfaction and loyalty Management
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO
Online Access:http://repositorio.ufrn.br:8080/jspui/handle/123456789/14967

Internet

http://repositorio.ufrn.br:8080/jspui/handle/123456789/14967

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