MÍDIA, IDENTIDADE E REPRESENTAÇÃO: UMA ANÁLISE DA PUBLICIDADE TELEVISIVA DA CERVEJA POLAR EXPORT.
The television advertising appropriates the characteristics of the media, to promoting, through their speeches, an identification with the public. The intensive use of technical resources of the audiovisual language propose to convert television viewers into consumers of their products, using the re...
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| Format: | Others |
| Language: | Portuguese |
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Universidade Federal de Santa Maria
2017
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| Online Access: | http://repositorio.ufsm.br/handle/1/6308 |