A INFLUÊNCIA DO PESSOAL DA LINHA DE FRENTE (FRONT OFFICE) NA SATISFAÇÃO DO CLIENTE NUMA AGÊNCIA BANCÁRIA

The service companies have been suffering, in the last years deep modifications deriving from factors such as the globalization, competitiveness, technological progress and the consumer's new profile, more demanding and conscious about his rights. These factors had forced the service organizati...

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Bibliographic Details
Main Author: Fernandes, Iara Canabarro
Other Authors: Godoy, Leoni Pentiado
Format: Others
Language:Portuguese
Published: Universidade Federal de Santa Maria 2008
Subjects:
Online Access:http://repositorio.ufsm.br/handle/1/8075