GESTÃO ESTRATÉGICA E AS COMPETÊNCIAS GERENCIAIS NA ESTRUTURA ORGANIZACIONAL DO DEPARTAMENTO DE VENDAS

GESTÃO ESTRATÉGICA E AS COMPETÊNCIAS GERENCIAIS NA ESTRUTURA ORGANIZACIONAL DO DEPARTAMENTO DE VENDAS

This work presents a case study in a beverage industry, in Santa Maria, RS, State of Rio Grande do Sul, which uses, in its activities, the Strategic Planning. The present research seeks to identify the managing competences of the Sales Manager of the company in question. In order to achieve this goa...

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Bibliographic Details
Main Author: Naidon, Alexandre
Other Authors: Estrada, Rolando Juan Soliz
Format: Others
Language:Portuguese
Published: Universidade Federal de Santa Maria 2010
Subjects:
Planejamento estratégico
Competências gerenciais
Estrutura do departamento de vendas
Strategic planning
Management competences
Sales department structure
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO
Online Access:http://repositorio.ufsm.br/handle/1/8150

Internet

http://repositorio.ufsm.br/handle/1/8150

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