CERTIFICAÇÃO AMBIENTAL NO RIO GRANDE DO SUL: UMA QUESTÃO MERCADOLÓGICA, DE MARKETING OU CONSCIÊNCIA ECOLÓGICA

This work presents a research on the subject of environmental certification, as well as deployment and maintenance of an Environmental Management System (EMS) in organizations. Faced with a visible degradation suffered by the environment and the fight for increasingly aware consumers in search of gr...

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Bibliographic Details
Main Author: Schumacher, Luci Ines
Other Authors: Silveira, Djalma Dias da
Format: Others
Language:Portuguese
Published: Universidade Federal de Santa Maria 2012
Subjects:
Online Access:http://repositorio.ufsm.br/handle/1/8197