Estratégias Corporativas: Um estudo de caso na Holding CVI Santa Maria

The present research, which treats about the development of Corporate Strategics, was done at Holding CVI, with home office in Santa Maria-RS city. The Holding CVI, that among others investments, works on beverage area, has as its main business, The Coca Cola Company franchise, in the region of Sant...

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Bibliographic Details
Main Author: Fratton, Roberto
Other Authors: Estrada, Rolando Juan Soliz
Format: Others
Language:Portuguese
Published: Universidade Federal de Santa Maria 2007
Subjects:
Online Access:http://repositorio.ufsm.br/handle/1/8282