OS OBJETIVOS DE ENDOMARKETING E A ISO 15189 NA GESTÃO DE LABORATÓRIOS CLÍNICOS

OS OBJETIVOS DE ENDOMARKETING E A ISO 15189 NA GESTÃO DE LABORATÓRIOS CLÍNICOS

This study presents a proposal with internal marketing objectives in the management of clinical laboratories that can be used in the deployment and development of quality management system according to ISO 15189 and appropriate for the purpose of accreditation of these laboratories in organisms that...

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Bibliographic Details
Main Author: Scheid, Julio Cesar
Other Authors: Schmidt, Alberto Souza
Format: Others
Language:Portuguese
Published: Universidade Federal de Santa Maria 2014
Subjects:
Comunicação interna
Endomarketing
Acreditação
ISO 15189
Sistema de gestão da qualidade
Internal communication
Internal marketing
Accreditation
Quality management system
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO
Online Access:http://repositorio.ufsm.br/handle/1/8299

Internet

http://repositorio.ufsm.br/handle/1/8299

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