OS OBJETIVOS DE ENDOMARKETING E A ISO 15189 NA GESTÃO DE LABORATÓRIOS CLÍNICOS
This study presents a proposal with internal marketing objectives in the management of clinical laboratories that can be used in the deployment and development of quality management system according to ISO 15189 and appropriate for the purpose of accreditation of these laboratories in organisms that...
Main Author: | Scheid, Julio Cesar |
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Other Authors: | Schmidt, Alberto Souza |
Format: | Others |
Language: | Portuguese |
Published: |
Universidade Federal de Santa Maria
2014
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Subjects: | |
Online Access: | http://repositorio.ufsm.br/handle/1/8299 |
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