Institucionalização e estratégias de legitimação da medicina alternativa e complementar

This study addresses the Organizational Institutionalism and has as its object the micro business in Aracaju - SE in the area of complementary and alternative health. The institutionalization of organizations was analyzed from the viewpoint of its entrepreneurs, as well as the strategies of legitima...

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Bibliographic Details
Main Author: Corrêa, Rúbia Oliveira
Other Authors: Barbosa, Jenny Dantas
Format: Others
Language:Portuguese
Published: Pós-graduação em Administração 2017
Subjects:
Online Access:https://ri.ufs.br/handle/riufs/2997