A homoafetividade na publicidade : um estudo de recepção

This paper proposes a reception research about advertisements that approach homoaffective content in their campaigns, especially ones broadcasted on television, and its role in identity construction and in fighting homophobia. According to the Cultural Studies approach, mainly the latin-american the...

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Bibliographic Details
Main Author: Mendonça, Flávio Costa de
Other Authors: Felizola, Matheus Pereira Mattos
Language:Portuguese
Published: Pós-Graduação em Comunicação 2018
Subjects:
Online Access:http://ri.ufs.br/jspui/handle/riufs/7786