Marketing multicanal como fonte de vantagem competitiva: estudo no setor de varejo de bens de consumo
The retail sector has substantial economic and social participation in Brazil and Santa Catarina region. It is believed that the strategy of offering customers different sales/service channels (called multichannel marketing) tends to increase customer base, sales volume, and market share. Thus, this...
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| Format: | Others |
| Language: | Portuguese |
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2017
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| Online Access: | http://www.riuni.unisul.br/handle/12345/2103 |