Smart Marketing na TV Digital Interativa atrav?s de um sistema de recomenda??o de an?ncios

Smart Marketing na TV Digital Interativa atrav?s de um sistema de recomenda??o de an?ncios

Made available in DSpace on 2016-04-04T18:31:34Z (GMT). No. of bitstreams: 1 Alan Menk dos Santos.pdf: 6433244 bytes, checksum: d8118b5fa4198a1f3792738316afd65a (MD5) Previous issue date: 2012-12-03 === With the implementation of the Brazilian Digital TV System (SBTVD) comes a range of new oppor...

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Bibliographic Details
Main Author: Santos, Alan Menk dos
Other Authors: Bianchini, David
Format: Others
Language:Portuguese
Published: Pontif?cia Universidade Cat?lica de Campinas 2016
Subjects:
TV digital
SBTVD
interatividade
sistemas de recomenda??o
personaliza??o
smart marketing
minera??o de dados
KDD
digital TV
interactivity
recommendation systems
personalization
CNPQ::ENGENHARIAS::ENGENHARIA ELETRICA::TELECOMUNICACOES
Online Access:http://tede.bibliotecadigital.puc-campinas.edu.br:8080/jspui/handle/tede/530

Internet

http://tede.bibliotecadigital.puc-campinas.edu.br:8080/jspui/handle/tede/530

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