Toward an extended perspective of the dual role or purchasing in global new product development: a case study of Avon cosmetics
The present study explores the innovation management practices in multinational corporations (MNC) through the interactions between Purchasing and other functional areas in the global new product development (GNPD) process. This research aims to examine how Purchasing can fulfill the dual role o...
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| Language: | English |
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Universidade de São Paulo
2017
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| Online Access: | http://www.teses.usp.br/teses/disponiveis/12/12139/tde-16032018-122602/ |