A relação entre o Customer Equity e o Shareholder Value: uma extensão do artigo Linking Customer and Financial Metrics to Shareholder Value

A relação entre o Customer Equity e o Shareholder Value: uma extensão do artigo Linking Customer and Financial Metrics to Shareholder Value

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Bibliographic Details
Main Author: Silva, Henrique Horst da
Other Authors: http://lattes.cnpq.br/1546118902885558
Language:Portuguese
Published: Universidade do Vale do Rio dos Sinos 2015
Subjects:
ACCNPQ::Ciências Sociais Aplicadas::Administração
Marketing estratégico
Agronegócio
Shareholder value
Customer equity
Customer lifetime value
Strategic marketing
Customer value
Agribusiness
Online Access:http://www.repositorio.jesuita.org.br/handle/UNISINOS/4321

Internet

http://www.repositorio.jesuita.org.br/handle/UNISINOS/4321

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