Evaluation of pre-purchase of technology courses from a private institution of higher education in Fortaleza
The basic necessities of consumers situated in pre â purchase stage are universal. Nevertheless, exist important cultural diferences in manners through which the consumers behaviour is brought about in the practice. Thus, the study of the consumerÂs behaviour is of total relevance in strategies dete...
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| Format: | Others |
| Language: | Portuguese |
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Universidade Federal do CearÃ
2007
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| Online Access: | http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3551 |