Competitive strategies business marketing small bakeries in the face of competition - case studies

The competition today has many faces and it has persuaded all kinds of organizations to prepare for the unknown. To broaden your capacity for quick changes or come up with effective and creative initiatives became imperative. Therefore, the choice of strategy and the making of decisions can implicat...

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Bibliographic Details
Main Author: Dulce Eleonora Moreira Capibaribe
Other Authors: Josà de Paula Barros Neto
Format: Others
Language:Portuguese
Published: Universidade Federal do Cearà 2008
Subjects:
Online Access:http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3601