Análise do customer relationship management (CRM): relação empresa, cliente usuário, teoria - um estudo de caso em uma empresa desenvolvedora de software
Made available in DSpace on 2013-08-07T18:41:12Z (GMT). No. of bitstreams: 1 000381169-Texto+Completo-0.pdf: 801492 bytes, checksum: 1fdda6104a4498a2068d61ccf9cc601a (MD5) Previous issue date: 2006 === The Customer Relationship Management (CRM) means a marketing practice, driven by a philosophy an...
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Language: | Portuguese |
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Pontifícia Universidade Católica do Rio Grande do Sul
2013
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Online Access: | http://hdl.handle.net/10923/1254 |