A polêmica como estratégia persuasiva no discurso da publicidade e propaganda

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Bibliographic Details
Main Author: Azevedo, Diego Gib
Other Authors: Wainberg, Jacques Alkalai
Language:Portuguese
Published: Pontifícia Universidade Católica do Rio Grande do Sul 2013
Subjects:
Online Access:http://hdl.handle.net/10923/2247