O mercado maduro nas cidades de Uberlândia e Uberaba: uma contribuição ao estudo da segmentação de mercado

The world has been ageing fast. In the major of the countries, mature consumers grow faster than ever before. There are two reasons to explain this: first is the increase of life expectance and on the other hand, the decrease of born ratio. The combination of these two facts has produced a gray plan...

Full description

Bibliographic Details
Main Author: Melo, Daniela de Castro
Other Authors: Moriguchi, Stella Naomi
Format: Others
Language:Portuguese
Published: Universidade Federal de Uberlândia 2016
Subjects:
Online Access:https://repositorio.ufu.br/handle/123456789/12045