A Study on Identification of Evaluative Dimensions and Development of Decision-Making Tool(s) for Project Evaluation and Selection of New Product Portfolio Management

The rapidly evolving global market scenario raised multiple challenges for an organization such as: change in customer needs and lifestyle, increased competition, compulsion to enter into new markets, pursue to innovate and so on, which raises an additional challenge for organization to sustain and...

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Bibliographic Details
Main Author: Kiranmayi, P
Other Authors: Mathirajan, Muthu
Language:en_US
Published: 2018
Subjects:
Online Access:http://hdl.handle.net/2005/3145
http://etd.ncsi.iisc.ernet.in/abstracts/4001/G27833-Abs.pdf