Can too much similarity to self backfire? The effects of different levels of similarity on charitable donations
Indiana University-Purdue University Indianapolis (IUPUI) === How is charitable giving influenced by other donors’ charitable giving? Do people give more in the presence of other donors who are similar to themselves? Most research suggests that individuals are positively influenced by others who are...
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| Language: | en_US |
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2018
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| Online Access: | http://hdl.handle.net/1805/17231 https://doi.org/10.7912/C2S93T |