Brand and usability in content-intensive websites

Brand and usability in content-intensive websites

Indiana University-Purdue University Indianapolis (IUPUI) === Our connections to the digital world are invoked by brands, but the intersection of branding and interaction design is still an under-investigated area. Particularly, current websites are designed not only to support essential user tasks,...

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Bibliographic Details
Main Author: Yang, Tao
Other Authors: Bolchini, Davide
Language:en_US
Published: 2014
Subjects:
Branding
Design
Interface Consistency
Usability
Visual Guidance
Website
Branding (Marketing) > Research > Design > Evaluation
Branding (Marketing > Gender
Web sites > Design > Evaluation > Data processing
System design > Research > Design > Evaluation
Human-computer interaction
User-centered system design
User interfaces (Computer systems) > Evaluation > Methodology
Product management
Consumers' preferences > Computer programs > Design > Evaluation
Electronic commerce > Computer programs
Internet marketing > Research
Consumer behavior
Relationship marketing > Research > Design > Evaluation
Web sites > Psychological aspects
Online Access:http://hdl.handle.net/1805/4667

Internet

http://hdl.handle.net/1805/4667

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