Sport fan satisfaction with the Kansas State Athletic Department’s social media content
Master of Science === Department of Journalism and Mass Communications === Steven Smethers === The college sports industry is seeing a change in its marketing strategies with the rise of the popularity of social media. Facebook and Twitter are the two most common social networking sites used by int...
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| Language: | en_US |
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Kansas State University
2012
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| Online Access: | http://hdl.handle.net/2097/13728 |