From negative to positive: two-sided messages and the effect of involvement
Master of Science === Department of Journalism and Mass Communications === Curtis B. Matthews === Two-sided message research has often led to ambiguous findings due to several factors. The present study examines if the level of general involvement with the product category presented in the persuasiv...
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| Language: | en_US |
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Kansas State University
2015
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| Online Access: | http://hdl.handle.net/2097/19225 |