Attention to radio advertisements: an application of selective attention theory

Attention to radio advertisements: an application of selective attention theory

Call number: LD2668 .T4 1986 B42 === Master of Science === Psychological Sciences

Bibliographic Details
Main Author: Bechtold, John Ivan.
Published: 2015
Subjects:
Radio advertising.
Selectivity (Psychology) > Testing.
Attention > Testing.
Masters theses
Online Access:http://hdl.handle.net/2097/27591

Internet

http://hdl.handle.net/2097/27591

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