Chinese consumers’ apparel purchasing criteria, attitudes, perceived knowledge, face-saving, materialistic and ethical values
Master of Science === Department of Apparel, Textiles, and Interior Design === Joy Kozar === China is the world’s largest apparel producer, exporter, and maintains the largest domestic apparel market. Since economic reform in the 1980s that opened up the Chinese market for foreign investors, China’s...
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| Language: | en_US |
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Kansas State University
2017
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| Online Access: | http://hdl.handle.net/2097/35291 |