Understanding the effects of Twitter-based crisis communications strategies on brand reputation
Master of Science - Agricultural Education and Communication === Department of Communications and Agricultural Education === Jason D. Ellis === The Situational Crisis Communications Theory (SCCT) states that what organizations say to various publics during a crisis should influence the extent of the...
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| Language: | en_US |
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Kansas State University
2017
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| Online Access: | http://hdl.handle.net/2097/35571 |