Live streaming viewing as functional alternatives to interpersonal interaction: Who do you think he/she is?
Master of Science === Department of Journalism and Mass Communications === Major Professor Not Listed === Based on the Uses and Gratifications (U&G) approach and Parasocial Interaction (PSI) theory, this study examined how people use live streaming platforms in China. Uniquely, it sought to unde...
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| Language: | en_US |
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2019
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| Online Access: | http://hdl.handle.net/2097/39467 |