Prekinių ženklų pagrindimas telekomunikacijų rinkoje

The problems of brand creation and development are very topical for specialists of public relations, marketing, management and also for organization and managers. The successful start of brand depends on analysis of consumer’s needs, that is what consumer needs and why they should buy services. The...

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Bibliographic Details
Main Author: Jociūtė, Viktorija
Other Authors: Vaškelaitis, Vytautas
Format: Dissertation
Language:Lithuanian
Published: Lithuanian Academic Libraries Network (LABT) 2006
Subjects:
Online Access:http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2006~D_20060524_083521-20003/DS.005.0.02.ETD