Statybinėmis medžiagomis prekiaujančių įmonių marketingo strategijos formavimas

In this master’s paper there are analyzed various theoretical and practical marketing strategy forming steps, given by Lithuanian and foreign authors; there is made full analysis of factors of marketing environment. You can find analysis of target market, positioning and strategy of marketing comple...

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Bibliographic Details
Main Author: Rudokaitė, Raimonda
Other Authors: Stoškus, Stasys
Format: Dissertation
Language:Lithuanian
Published: Lithuanian Academic Libraries Network (LABT) 2006
Subjects:
Online Access:http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2006~D_20060607_085004-57261/DS.005.0.02.ETD