Intymumo dominantes populiariosios lietuviu spaudos reklamoje nuo XX a. I puses iki XXI a
Advertising is an integral part of a modern society where a communicative act, dedicated to influence an addressee, to convince him, is encoded by various codes and symbols of a private sphere. In the analyzed press advertising the paradigm of intimacy is articulated both verbally and visually. The...
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| Format: | Dissertation |
| Language: | Lithuanian |
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Lithuanian Academic Libraries Network (LABT)
2006
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| Online Access: | http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2006~D_20060607_205636-21948/DS.005.0.04.ETD |