Paramos reikšmingumas Lietuvos krepšinio lygos klubų rėmėjams

Paramos reikšmingumas Lietuvos krepšinio lygos klubų rėmėjams

The object of the work: 2005 – 2006 season Lithuanian basketball league competitions sponsorship Research hypothesis: Lithuanian basketball league clubs sponsorship, positively impacts sponsors awareness, image and sales boosting. The purpose of the work: To evaluate sponsorship equity fore sponsor...

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Bibliographic Details
Main Author: Stupuris, Tomas
Other Authors: Liesionis, Vytautas
Format: Dissertation
Language:Lithuanian
Published: Lithuanian Academic Libraries Network (LABT) 2006
Subjects:
Marketing and Administration
Komercinė parama
Paramos veiksmingumo vertinimo metodai
Sponsorship strategies
Filantropinė parama
Sponsorship effectiveness evaluation methods
Commercial and philanthropic sponsorship
Sponsorship ambushing
Sąžiningos ir nesąžiningos paramos strategijos
Online Access:http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2006~D_20061229_111051-86270/DS.005.0.01.ETD

Internet

http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2006~D_20061229_111051-86270/DS.005.0.01.ETD

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