Modelling of Internal Country Branding
In the presence of globalization countries increasingly implement various initiatives associated to branding to effectively compete in the global market of capital, labour and knowledge. Most of these initiatives are focused on external markets – they are designed to attract foreign investors, tour...
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| Format: | Doctoral Thesis |
| Language: | Lithuanian |
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Lithuanian Academic Libraries Network (LABT)
2014
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| Online Access: | http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2013~D_20140114_101807-37096/DS.005.0.01.ETD |