Effect of customer experience on satisfaction and intentions of hospitality customers

Effect of customer experience on satisfaction and intentions of hospitality customers

The analysis of the concept of customer experience, the types and peculiarities of customer experience, the concepts of experience and experiential marketing, the meaning and differences between these two concepts, the main aspects and peculiarities of these concepts are presented in the theoretical...

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Bibliographic Details
Main Author: Verbauskienė, Lina
Other Authors: ŠTREIMIKIENĖ, DALIA
Format: Doctoral Thesis
Language:English
Published: Lithuanian Academic Libraries Network (LABT) 2014
Subjects:
Marketing and Administration
Customer experience
Hospitality services
Experience marketing
Customer satisfaction
Customer intentions
Vartotojų patirtis
Svetingumo paslaugos
Patirties marketingas
Vartotojų pasitenkinimas
Vartotojų ketinimai
Online Access:http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2014~D_20141222_102513-16573/DS.005.1.01.ETD

Internet

http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2014~D_20141222_102513-16573/DS.005.1.01.ETD

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