Exploring an experiential marketing phenomenon : the dining experience
This research focuses on dining experience as an example of experience marketing. In this study, the qualitative research method has been used to derive particular concepts involved in the dining experience from the bodies of reviews. Similarly, quantitative content analysis method has been used to...
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| Language: | en_US |
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Lethbridge, Alta. : University of Lethbridge, Faculty of Management, c2011
2013
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| Online Access: | http://hdl.handle.net/10133/3233 |