Peace, love, and pi : imagining a world where Paris Hilton loves mathematics

This thesis is a conceptual piece that explores how incorporating marketing theory and notions of cool into the realm of mathematics education may help to prevent qualified female students from self-selecting out of mathematics. It begins by exploring current perspectives on the problem of female at...

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Bibliographic Details
Main Author: Vakharia, Vanessa
Language:English
Published: University of British Columbia 2010
Online Access:http://hdl.handle.net/2429/28788