Development of an instrument for evaluating customer interface of B-to-C websites
This report describes the development of a web feature checklist that evaluates customer interfaces in the context of B-to-C (Business-to-Consumer) business. The associated study concentrated on the interaction between consumers and businesses, and the experimental design adopted as its framework th...
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| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/2429/13962 |