Social influence and its applications : an algorithmic and data mining study
Social influence occurs when one's actions are affected by others. If leveraged carefully, social influence can be exploited in many applications like viral marketing (or targeted advertising in general), recommender systems, social network analysis, events detection, experts finding, link pred...
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| Language: | English |
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University of British Columbia
2013
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| Online Access: | http://hdl.handle.net/2429/43935 |