Cultivating credibility: a study of how news anchors establish trust
This thesis examines television news anchor credibility - cultivation . The establishment of trust is examined through its relationship to station identity and audience construction. Open-focused interviews with news anchors, news directors, producers and make-up artists in a major Canadian tele...
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| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/2429/5853 |