Defensive reactions to self threat in consumption: the moderating role of affirmation
This dissertation identifies two competing coping strategies individuals may employ to deal with self threat in consumption contexts—defensive and compliant strategies—and addresses the relationship between defensive and compliant consumption by investigating the key factors that determine the adopt...
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| Language: | en_US |
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2010
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| Online Access: | http://hdl.handle.net/1993/4068 |