Managing product recalls - factors that influence recall restitution and time to recall

A decision to recall products by firms can lead to negative consequences such as erosion of shareholder wealth and loss of customer goodwill. Further, the way a recall is managed can lead to more negative consequences than the recall decision itself. Therefore the manner in which firms manage such d...

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Bibliographic Details
Main Author: Muralidharan, Etayankara
Other Authors: Bapuji, Hari (Business Administration)
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/1993/8870