Consumer Attitudes Towards Counterfeit Goods: The Case of Canadian and Chinese Consumers
Ethical implications in business practices and consumers’ purchase decisions have been debated throughout the years and often differ across cultures. The research objectives of this study were to understand whether cultural indicators influence consumer attitudes towards counterfeiting. Which cultur...
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| Language: | en |
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2013
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| Online Access: | http://hdl.handle.net/10214/7235 |