Loyal Subjects?: Consumer surveillance in the personal information economy
This research examines loyalty marketing as an empirical case study of consumer surveillance. Focusing on the Canadian context, the research investigates the relationship between the personal information economy and loyalty marketing through several interrelated perspectives. These are marketing and...
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| Format: | Others |
| Language: | en en |
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2008
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| Online Access: | http://hdl.handle.net/1974/1129 |