Putting Money Where Your Mouth Is: Hunger, Cause-Related Marketing & the Politics of Corporate Food Bank Philanthropy
In this study, I employ a combination of social semiotics and critical discourse analysis to examine the marketing media from corporate social responsibility campaigns focused on food bank philanthropy and awareness-raising for the issue of hunger. I use media from a sample of six of the largest and...
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| Language: | en en |
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2014
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| Online Access: | http://hdl.handle.net/1974/12222 |