RESURRECTING THE ERROR CHOICE TECHNIQUE: The premature demise of an indirect measure of attitude?
The error choice (EC) technique was among the earliest indirect attitude measures developed and was originally designed to overcome social desirability concerns (Hammond, 1948). This programme of research set out to advance EC research in several ways. First, an exploratory factor analysis examine...
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| Language: | en en |
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2010
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| Online Access: | http://hdl.handle.net/1974/5544 |