The Price of Loyalty: A Gendered Analysis of Consumer Surveillance
Consumer surveillance, seen in the social sorting capabilities of loyalty marketing, is gendered. Using Canadian examples, gender is added to the existing literature on social sorting in relation to class (Burrows and Gane 2006; Parker, Uprichard and Burrows 2007) and racial or ethnic background (Ga...
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| Language: | en en |
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2013
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| Online Access: | http://hdl.handle.net/1974/8091 |