HEALTH, FITNESS, NEOLIBERALISM AND NICHE MARKETS: DOES PLANET FITNESS DELIVER?
In today’s neoliberal climate, a burgeoning health consciousness pervades American society. Health and fitness discourses are increasingly framed through neoliberal ideologies, contributing to the rise of “healthism”. This theory prescribes that health should be taken up as an individual responsibil...
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| Language: | en en |
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2014
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| Online Access: | http://hdl.handle.net/1974/8621 |