A Middleware for Targeted Marketing in Spontaneous Social Communities
With the proliferation of mobile devices and wireless connectivity technologies, mobile social communities offer novel opportunities for targeted marketing by service or product providers. Unfortunately, marketers are still unable to realize the full potential of these markets due to their inability...
| Main Author: | |
|---|---|
| Language: | en |
| Published: |
2012
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10393/23344 |