The Effects of Talented and Hardworking Role Models on Motivation

Previous research on motivation by role models has not examined how the source of a role model’s success might influence motivation. In Studies 1 and 2 participants were asked to estimate their motivation in response to role models. In Study 3 role models were provided and behavioural intentions w...

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Bibliographic Details
Main Author: Fortune, Jennifer Lea
Other Authors: Lockwood, Penelope
Language:en_ca
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/1807/65470