Understanding Response to the Vancouver 2010 Olympic Winter Games
The present study employed Ajzen’s theory of planned behaviour (TPB) to understand the motivational factors associated with peoples’ intention to: (a) increase their physical activity levels in response to Vancouver 2010 Olympic Winter Games; (b) watch the event on television; and (c) purchase produ...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10012/5815 |